Delivering Reach
TV's reach is unparalleled. 96% of all U.S. households, which amounts to 121 million homes, possess at least one television. When it comes to reaching a vast audience within a limited timeframe, TV is the primary medium that comes to mind. Locally, KTBS and KPX account for the largest viewer audience in the market. As the trusted leader in news, KTBS/KPXJ offers an excellent opportunity to brand your business in front of hundreds of thousands of people each month, including your potential customers.
Devoted Viewers
Many people still tune in to watch their favorite TV shows, and news programs are no exception. Despite a slight decrease in viewership compared to last year, news channels are still capturing the attention of many viewers. According to a recent study by IAB, a large majority of consumers believe that advertising during news broadcasts helps to build or uphold brand trust. Recent events such as the pandemic, social issues, and election coverage have also attracted a younger and more diverse audience to TV news, particularly local news channels.
TV & Internet
Television plays a crucial role in online businesses. Having a presence on TV can establish trustworthiness for a brand. It immediately introduces the brand to a wider audience compared to online ads. TV commercials also boost other types of marketing efforts. Even though viewers might multitask with other devices while watching TV, they are still engaged with the content. Social media platforms let viewers share their viewing experience with friends in real time. Advertisers and TV producers will keep using TV to direct viewers to explore more detailed content online. This strategy helps strengthen the bond with consumers and foster brand loyalty. The online realm is enhancing TV's effectiveness as a medium, and this collaboration will only grow stronger over time.
Time Spent
Aside from sleeping, television is the most popular leisure activity in the U.S. According to Ipsos, a research firm, Americans turn to music, comedy, action movies, and dramas to relieve stress. In the first quarter of 2020, live and time-shifted TV accounted for over a third (35%) of total media consumption time.
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